Mother Knows Best

Skinny is out. We’re coming out of the pandemic where everything had an elastic waistband so let’s ease ourselves back into the world with some great jeans. MOTHER denim is super-soft, made-in-La and comes in a range of washes and fits so you can find the perfect pair. The brand evokes the memories and experiences of growing up in California in the 70s – what you were wearing, what you were doing and who you were getting in trouble with. It reflects the freedom to be unfiltered, brazen and above all amusing. MOTHER tries not to take herself too seriously – and neither should you.